MIT Media Labs' John Maeda discusses key concepts from his recent book Laws of Simplicity at TED. Maeda is known for creating both intricate designs and simple web interfaces, such as this one which creates a simple visual from USPS...

"How can we make our website more effective?" It's a question we hear routinely from our clients. We find it to be particularly relevant in the Web 2.0 -soon-to-be Web 3.0 - world where communicating clearly can often be obscured...