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Entries tagged with: content

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Internet Usage Study Confirms Shift Toward Content over Communication

Back in 2003, email communications took up about 50% of the time users spent online each month. Content consumption is now moving close to that 50% mark as email slides downward....

Three Things Susan Boyle Taught Me about Monetizing Popular Content

It is the dream for most of us in the social media world -- creating something which takes the web by storm -- generating millions of eyeballs, crossing over into the mainstream media. Fame and fortune are there for the...

Search Engine Optimization, Part One: Audience-Focused Content

The power of search engines and the impact they can have on delivering traffic to a website has ramifications for how companies communicate with customers and employees alike. Understanding the way organic search works can give smaller companies a competitive...