Search Engine Marketing Archives
Google Takes AdWords to Television
Google now offers an all-digital television advertising platform using an interface very similar to its popular AdWords offering.
Google Launches AdSense for Mobile Content
With the launch of AdSense for Mobile Content last Thursday, Google -- along with its AdSense partner brethren -- has now stepped into what some experts say will be a mobile advertising market worth $10 billion by 2010 (EJL Wireless Research).
Importance of Metadata Reconsidered (ClickZ)
A recent article from online marketing e-zine ClickZ argues that we all need to get on better terms with our metadata.
Search Engine Optimization, Part One: Audience-Focused Content
The power of search engines and the impact they can have on delivering traffic to a website has ramifications for how companies communicate with customers and employees alike. Understanding the way organic search works can give smaller companies a competitive edge over larger ones who perhaps unwittingly operate as if the Internet is a secondary outlet versus other "mainstream" media like print.
Our Work
Creating a social networking platform for JDRF Spread the Word
WebDriven created a private social networking site which features regular contests and an interactive map of the United States which displays the number of new advocates recruited on a state-by-state basis.
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