At this time of year, clients routinely ask us to review their web sites and provide recommendations on how to improve the user experience and increase traffic. For a relatively small investment, the WebDriven team will perform a comprehensive audit that includes looking at your site traffic, social media opportunities and design elements. Once the audit is completed, WebDriven will provide a report outlining specific tasks for improving the site.
Step One: Kickoff
The Site Audit will begin with some basic questions about your organization and the role of the site in reaching key audiences and contributing to communications, marketing, outreach and sales goals.
Step Two: Review of site traffic, audience and goals
WebDriven will review responses to our questionnaire and review recent site analytics, audience and goals.
Step Three: Review of current web site
WebDriven will review your current web site for usability, performance, adherence to stated goals and other key factors.
Step Four: Review of social media presence
We will take a look at your brand/message presence on top social media networks.
Step Five: Findings & Recommendations
Following our review, the WebDriven team will provide you with a summary of our findings from the audit and provide several key recommendations we believe will help improve your site's overall contribution to stated goals. An optional budget can be provided if desired.
Why a Site Audit?
Glad you asked. There are a number of important benefits of the site audit to consider including:
- Better management of web project dollars - Before investing significant resources in a redesign of your site (or a new site from scratch), our Site Audit gives you deeper insight into how to best use project dollars to maximize impact.
- Annual check-up - Let's face it, the web is an organic place and it's hard to keep up with emerging trends. An annual Site Audit helps you identify opportunities for improvement and can be scheduled to sync with your budgeting process.
Drop us a line today to take advantage of this offer
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