So, which platform is the most popular for sharing content? We gave you a bit of a head start with our title but here's another tip -- it's not email.
According to AddtoAny, which makes a popular "Share This" widget, Facebook takes the cake with nearly a quarter of all content sharing (24%) with Yahoo-dom coming in second with 14% (includes Yahoo, delicious, Yahoo Bookmarks, Yahoo Buzz, Yahoo Messenger).
Source: Mashable (Data: AddtoAny)
Other mentionables include: Twitter's third place finish with a little under 11% (10.8% to be precise). MySpace's plummet continues; they accounted for only 5% of sharing traffic. Email hangs in there though squeaking past Twitter at 11.1%.
What do these numbers mean? While relative rankings among various platforms may be somewhat fluid, the larger trend of social media supplanting email as the primary means of sharing content seems to be firmly in place. It also confirms that link sharing platforms such as digg and delicious don't quite have the potency they once had in the social media world.
It's been a good week for Facebook; they just announced they are serving 1 billion video views a month which while not matching YouTube (they serve more than that each *day*), it's still speaks to the growth of their platform for sharing and consuming content.
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