I have to admit, I enjoy reading Wired and I wait expectantly for the next issue so I can browse trends in technology, science, culture --and increasingly -- where they intersect. The illustrations and language reflect a creativity that have become a hallmark of the publication and the Wired brand itself. I mean, where else can you find articles on manga and the 'green' BMW? Yet, one wonders if a hard copy print publication really makes sense any more. And besides, with Facebook, online niche sites, and blogs, etc. aren't print magazines -- to borrow Wired's phrase -- a little tired?
A study by Deloitte's Media & Entertainment practice found than more than 70% of folks 13-24 still like magazines. According to the study, 58% among this group rely on print publications for specific kinds of information they care about - fashion, gadgets, music, celebrities and so on.
So, while the burning need to have an effective online outlet for your content is still there and growing, don't cancel your Business 2.0 subscription just yet.
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