Interesting article in last week's TIME magazine about Lucasfilm's Singapore operation. "Fantasy League" highlights how the media giant -- built on the success of George Lucas' Star Wars series -- has created an artist-friendly culture in Asia; encouraging collaboration across multiple creative and technical disciplines.
Two elements appear to be central:
1) Don't let technology interfere with the creative process.
The Lucasfilm approach is to take creative young artists and give them just enough technology training as they deem essential. Don't turn artists into mouse-jockeys for its own sake but give them tools to express themselves.
2) Don't create creative 'verticals'
TV team work on TV, game team work on games...or maybe not.
"We keep talent by letting them work on all our projects, from games to movies to TV. Nobody else in this business gets to do that," says Micheline Chau, Lucasfilm's president and COO. Being able to create content across several disciplines, Chau adds, is "the new world order in entertainment."
Read the TIME article here
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