According to Mashable.com, Simon & Schuster will broadcast author bios and "behind-the-scenes" videos on a branded YouTube channel as marketing ancillaries for books distributed by the publishing house.
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Social Media
YouTube and Book Marketing: Simon & Schuster Launch YouTube Channel
Our Work
A new platform for video on-demand sports instruction site Sportskool
WebDriven developed a new site management platform for video-on-demand (VOD) sports instruction channel Sportskool. Sportskool.com offers video instruction on everything from snowboarding to football.
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