If you're itching for an iPhone, there's no need to wait in the line yourself. With summer temperatures rising on the East Coast, why swelter in the heat? Hire a line sitter!

Going.com offers users a community for posting events -- everything from pool parties to Editor's Picks for Music, Movies, Nightlife and Activities which appears to be code for catch-all. Activities include such things as Cheese Eating Contests and the International Sneaker Battle. I'm not making this stuff up, honest.

The results of the WebWare 100 competition have been released. The WebWare team whittled over 5,000 nominations down to 250. With nearly half-a-million votes cast, here are the categories used to evaluate the best Web 2.0 applications out there.

With Web 2.0 -- which some have termed "web for the people" -- maturing or even (gasp!) waning, there is a good bit of discussion on what Web 3.0 might look like. One can argue whether the web in fact should have version numbers but the reality is that an "upgrade" to Web 2.0 is in the works.

According to Mashable.com, Simon & Schuster will broadcast author bios and "behind-the-scenes" videos on a branded YouTube channel as marketing ancillaries for books distributed by the publishing house.

UK-based startup OpenAds which boasts an open source-based ad server has received $5M in venture capital.

Hotels seem to be tripping over themselves these days to offer more high-tech amenities than their competitors. With WiFi access becoming somewhat ubiquitous for most hotel chains serving business travelers, a measure of creativity is in order. Case in point: W Hotel's new pool chairs.

The power of search engines and the impact they can have on delivering traffic to a website has ramifications for how companies communicate with customers and employees alike. Understanding the way organic search works can give smaller companies a competitive edge over larger ones who perhaps unwittingly operate as if the Internet is a secondary outlet versus other "mainstream" media like print.

With a sleek, new interface and features launched last week, search provider Ask.com is trying to close the distance against rival and industry leader Google.

Honey monkeys are software used to detect malware and exploits in use by hackers even if these exploits have not been publicly reported. These automated applications simulate an average web user but collect data about any software that is installed or system changes that are made by a website.